Let’s start with the basics. Why do vendors need new partners? What type of partner are they trying to attract? We will examine four steps in determining if there is a real reason for both parties to engage. Read more
If you follow us on Facebook or Twitter you will already know that we love to seek out and share brilliant examples of content marketing, especially video.
This one comes from our chums at Snickers Australia – taking the overall global brand message of “You’re not you” and adding in a complete 180 degree take on the stereotypes of construction worker. Nice work.
The way in which channel marketers communicate and influence end users has changed dramatically over the past seven years. Partner marketers understand the importance of a brand and its online reputation. They have adapted their marketing strategies to incorporate modern marketing tactics, ensuring the right messages are reaching the right audiences using the most appropriate channels. Read more
