For Marketing Managers that work for global brands, being part of a global team can sound glamorous and exciting but once you scratch the surface, the reality can be time…
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As social media usage grows, more and more of us are taking to the social waves to express our opinions (good, bad and ugly) about the brands we find on…
It was a fellow speaker at a conference in Stockholm that first alerted me to this phenomenon and since then I’ve been tracking it like some kind of obsessive virologist. It…
Content marketing seems set as yet another key focus area for 2015, and rightly so. The idea of producing relevant, timely and useful information in varying formats should not be…
The requirement from vendors for planned marketing activities from their partners, with a solid return on investment (ROI) before they will sign off and invest, is nothing new. However there…
In Part 4 we examine the subject of partner competition. Here we ask the question, what is the importance and significance of other vendor’s relationships to the partner and is…
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