As social media usage grows, more and more of us are taking to the social waves to express our opinions (good, bad and ugly) about the brands we find on there. Increasingly this is becoming a great way to vent our spleens and to engage with the brand at a customer service level, but sometimes it’s just to have some fun and to gain our fifteen minutes of fame.
It’s in that vein that Richard, a man who wanted to let female sanitary product maker, Bodyform, know what he thought of their advertising. He posted to their Facebook page the following:
‘Hi, as a man I must ask why you have lied to us for all these years.
‘As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things, I felt a little jealous.
‘I mean bike riding, rollercoasters, dancing, parachuting, why couldn’t I get to enjoy this time of joy and ‘blue water’ and wings!! Dam my penis!!
‘Then I got a girlfriend, was so happy and couldn’t wait for this joyous adventurous time of the month to happen …..you lied !!
‘There was no joy, no extreme sports, no blue water spilling over wings and no rocking soundtrack oh no no no.
‘Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving, gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin.
‘Thanks for setting me up for a fall bodyform, you crafty b@gger’
This gained a lot of social engagement and many tens of thousands of shares and social hoorahs (“likes” and “retweets”) and instead of the usual bland yet perfectly considered and PR department-approved reply, Bodyform created a video response that answers off Richard’s concerns and frustrations, as well as alert him to a few more he missed…bravo