In Part 5, we examine the subject of vendor & partner planning. Here we ask the question, what resources are both parties making available to plan the actual launch of…
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There is an awful lot of speculation right now around the use of proximity marketing, especially since Apple launched iBeacon. How can this technology, that allows brands to beam out…
What a difference a decimal point can make. In 1870, German chemist Erich von Wolf was researching the amount of iron in spinach and other green vegetables. When writing up…
As an addition to our recent post on The Three Ps of Content Marketing, we wanted to share this useful table showing the types of content other B2B marketing departments…
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