Channel Activation – Part 5 – Vendor & Partner Planning
In Part 5, we examine the subject of vendor & partner planning. Here we ask the question, what resources are both parties making available to plan the actual launch of their partnership?
Proximity marketing and iBeacon used for good
There is an awful lot of speculation right now around the use of proximity marketing, especially since Apple launched iBeacon. How can this technology, that allows brands to beam out push notifications to customers who walk within range of their transmitters be used to deliver commercial gain (think retailers sending out messages to the mobile phones of potential shoppers within walking distance of their store)
Popeye, spinach and a stray decimal point; the lessons for marketing
What a difference a decimal point can make. In 1870, German chemist Erich von Wolf was researching the amount of iron in spinach and other green vegetables. When writing up his findings, he accidentally misplaced a decimal point, marking the iron content in spinach ten times greater than in reality. Read more
Top Content Marketing Trends for B2B
As an addition to our recent post on The Three Ps of Content Marketing, we wanted to share this useful table showing the types of content other B2B marketing departments are utilising for their content marketing programmes. Read more
