Proximity marketing and iBeacon used for good

iBeacon

There is an awful lot of speculation right now around the use of proximity marketing, especially since Apple launched iBeacon. How can this technology, that allows brands to beam out push notifications to customers who walk within range of their transmitters be used to deliver commercial gain (think retailers sending out messages to the mobile phones of potential shoppers within walking distance of their store)

There’s even more speculation, as with any new technology, about appropriate use (imagine receiving push messages from every high street store you walk past on a shopping trip?) and how the consumer will fare.

So as the world of marketing experiments with this new channel, working out right from wrong, it’s great to see this example from VW using proximity marketing in a Hong Kong cinema, to remind us of the dangers of mobile phone usage at the wheel…

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