Top Content Marketing Trends for B2B

Top trends in content marketing

As an addition to our recent post on The Three Ps of Content Marketing, we wanted to share this useful table showing the types of content other B2B marketing departments are utilising for their content marketing programmes.

Most B2B organisations default to case studies, whitepapers or guides, but there are many different types of content (lots of which you may already have that just need a tweak or an edit) out there so do consider both recycling and recreation alongside the creation of new content for your programme.

Top trends in content marketing

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