March 2015

The TfL Awareness Test viral video

Still one of our favourite campaigns, this viral video from Transport for London (TfL) seeks to raise awareness of cyclists for other road users. Known by some as the Basketball test, it does a great job of highlighting the issue – can you count the passes correctly?

Who the hell are these people?

The horror of stock photography

Oh the horror. We really do need to have a long hard look at ourselves in the world of business marketing. With all the talk of humanising the brand and being honest, why do we still litter our work with these people?  You know the ones, the super-serious yet smiley business models that have somehow been allowed to represent the world of B2B marketing. Read more

7 top tips for writing winning award entries

How to win at industry awards

Writing winning award entries can be a time consuming challenge that most companies just don’t have the manpower for. Yet winning an industry recognised award can reap big rewards in terms of positive PR and new business opportunities (not mention staff morale)  Read more

Good content can be lengthy

So many words

Less is more, isn’t it? We’re all time poor, have the attention span of a goldfish and if confronted by any concept or message that is longer than 140 characters we will either burn before reading or our brains will melt before we get past the third sentence, right? Read more

Channel Activation – Part 6 – Partner Training

The mobile partner

In Part 6, we examine the subject of partner training. Here we ask the question, what training & support is immediately available for the partner, from the vendor, to equip the partner’s sales, technical & marketing teams to be day one ready, and to have the ability to create relevant messaging to their existing customer base?

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