June 2015

Embrace your unsubscribers

Who has a favourite unsubscribe email?! We do!

Often one of the most overlooked of the email marketing metrics, the unsubscribe rate is often a very useful indicator of how you’re messaging is work. Read more

What orange juice teaches us about content marketing

Pulp or bits?

As I start to tackle my presentation* for an upcoming conference in the USA (yes, I know it’s a tough life!) my mind has been focused on articulating the challenges of marketing a B2B brand internationally.

Recognising the sometimes subtle and sometimes drastic differences required to ensure your marketing message is relevant and appropriate for each territory within Europe for example, seems obvious, but this often gets missed for global brands who try and target prospects in this region. Read more