March 2016

Have you got an iny or an outy?

Naval Gazing

Unless you have been living under a rock you will be aware that the way that customers and brands interact has changed forever. Nobody wants to hear a sales pitch, we only want information that is relevant to us or a topic that interests us, otherwise we will quickly banish it to the bin (virtual and physical). Read more

Creativity in B2B Marketing, including Virtual Reality

Google cardboard

We are all a little giddy with excitement in the office this week. As we prepare to curate a series of events for a client that uses Virtual Reality – a Technology Vendor has entrusted us to find an innovative way to engage their IT partners via a nationwide roadshow, we were delighted to see this broader showcase of just how creative the B2B Marketing sector can be. Read more