(The ongoing horror of content marketing and the likes of link bait)
The warning signs were there weren’t they?
Standing up in front of a room full of smart people from the world’s leading publishers to chair a debate in March 2015 was perhaps one of the most embarrassing things I’ve ever had to do. Read more
Unless you have been living under a rock you will be aware that the way that customers and brands interact has changed forever. Nobody wants to hear a sales pitch, we only want information that is relevant to us or a topic that interests us, otherwise we will quickly banish it to the bin (virtual and physical). Read more
We are all a little giddy with excitement in the office this week. As we prepare to curate a series of events for a client that uses Virtual Reality – a Technology Vendor has entrusted us to find an innovative way to engage their IT partners via a nationwide roadshow, we were delighted to see this broader showcase of just how creative the B2B Marketing sector can be. Read more
