The best ad from the 2017 Superbowl

It’s that time of year again! Having spent the morning wading through all the slots for this year’s advertising-fest, we declare our winner…It’s a great ad all about Avocados from Mexico and centres around the “dirty secret” that avocados are full of good fat. “How can we be a secret society if we can’t keep all of our secrets?” asks the head of this slightly shambolic organisation, which has gathered to discuss how to ramp up security and stop various beans from being spilled (Area 51, Big Foot etc, etc)

Hungry for more? Want to take a look at the rest of the ads from this yea’r show? Try the Guardian’s excellent digest.

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