GDPR isn’t anything new, is it?

There is lots of press, discussion and speculation about what the new GDPR rules will mean for marketers? But is it anything new? 

Good marketing communications has always been about balancing legality with ethics and best practice. You must understand GDPR and what it means for your industry, but good practice activity will have nothing to worry about…so says our managing partner, Steve Kemish, at the recent MINT Global conference in Amsterdam.

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