Meet Graham, how to evolve to survive car crashes

This campaign won the Grand Prix this weekend in the Health & Wellness category of the Lions Health festival. It also won a gold Lion, three silvers and a bronze, it is all about Graham…

Graham was created by artist Patricia Piccinini, with help from a trauma surgeon and accident research engineers, after she was commissioned to study the effects of road trauma on the human body. As the only “human” developed to withstand trauma on our roads, Graham is meant to make people stop and think about their own vulnerability,

Developed by Clemenger BBDO Melbourne, it is helping their client Australia’s Transport Accident Commission (TAC) promote road safety.

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