B2B marketing storytelling through video

It might not be new, it was released in 2007, but we have only just come across this beautiful piece of B2B advertising from and wanted to share it with you. Who says B2B marketing has to be dry, dull and homogeneous? This is a truly wonderful way to tell the story of what you do, in the energy market.

Power company Epuron  worked with the German Ministry for the Environment  to create this advert, featuring a endearing French giant whose annoying habits are finally harnessed. The character, Mr W, causes trouble wherever he goes, upsetting women with dresses, throwing sand at the beach, lending a hand to bad hair days. Finally a chance meeting with Epuron helps him discover his potential for good. This advert won a gold at Cannes and three gold at the London International Advertising Awards among many other accolades.

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