As part of the ongoing series of podcasts from the DMA “My dog ate my email” we were delighted to take part in the 3rd episode – all about measuring email marketing and understanding success.

Our very own Steve Kemish chats with the DMA email marketing council chair, Lili Boev, for 60 minutes or so on all aspects of measuring email and marketing automation. This should be useful to anybody who is trying to make sense of the value of email marketing (and who loves a good anecdote and analogy along the way)

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