After another bumper year of Cannes winners, we have picked one of our faves – this great ad from Bosch – showing off their technology and how the Internet of Things (IOT) works in the everyday – the everyday of the hippest dude you ever did see!

“We’ve picked up on a global internet sensation and reinterpreted it with a humorous touch,” says Boris Dolkhani, head of brand management at Bosch. “Where the internet of things is concerned, all roads lead to Bosch. That’s the campaign’s clear message.” The company aims to spark a viral IoT movement, spreading this message across all the relevant communication channels in order to reach a mass audience.

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