This one is all about account-based marketing. Discussing what it is, what it is good for and how name shouldn’t mislead to think it isn’t as much about sales as…
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In the week that the Martech 5000 became the Martech 8000 and in the week that we attended (and Shane co-chaired) a two digital conference on Marketing Tech, it seemed…
Our latest episode, alongside our industry friend Shane Redding. We hear from Paul Cash, Rooster Punk front-man and all-round B2B marketing star. He shares thoughts on what storytelling means for…
Our latest episode, alongside our industry friend Shane Redding. This week we hear from industry peers, Ruth Connor and Komal Helyer. Recorded in one take, unedited and via Skype (the…
Our latest episode, alongside our industry friend Shane Redding. What We’ve Learnt is all about the week we have just had and what we have seen, been told and learnt…
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