This one is all about account-based marketing. Discussing what it is, what it is good for and how name shouldn’t mislead to think it isn’t as much about sales as it is marketing. To help define ABM and to lend some tips on where to get started, how to measure your current ABM we hear from the zen-like expert Andy Bacon. An authority on how to make ABM a success (as well as the owner of a rather excellent gin brand, as you’ll hear)
Recorded in one take, unedited and via Skype (the perfect tool for social distancing!) we’d love to hear what you think.
We’d love to get others involved in future episodes – either your questions, ideas for topics or even as a guest.
Have a listen…