This week we (mainly Shane in fact) talk with Robert Norum on Account-Based Marketing – ABM (or is it ABMS or maybe even ABE?)
Robert has three decades of marketing experience and has been at the forefront of ABM best practice for nearly a decade. He is a tutor and advisor to many brands on how to effectively implement account-based activity to deliver results.
Recorded in one take, unedited and via Skype (the perfect tool for social distancing!) we’d love to hear what you think.
We’d love to get others involved in future episodes – either your questions, ideas for topics or even as a guest.
Have a listen…