Event marketing is still a popular and effective way to engage people. To find a chance to chat with customers and partners, plus draw in new prospects, a well run event (be it your own or at a third party trade show or exhibition) can deliver strong return on investment (ROI) still. Here is some advice from us on how you maximize the opportunity at your next trade show. Read more
Emotion in marketing, talked about a lot right now, but still very few brands think about how they can position their brand to provoke an emotional connection. Read more
Virtual Reality (VR) – one of the talks of the town for us marketers. But is VR for B2B Marketers? Has anyone used it yet? Does it work?
If VR is something you are exploring then the below may be of value – our experience from using VR for various B2B client campaigns in the past eighteen months. Read more
Insurance giant, Geico, has been entertainingly hacking the lowly YouTube pre-roll ad ever since “Unskippable,” the brilliant 2015 campaign that won the Film Grand Prix at Cannes. Read more
This campaign won the Grand Prix this weekend in the Health & Wellness category of the Lions Health festival. It also won a gold Lion, three silvers and a bronze, it is all about Graham… Read more
There is lots of press, discussion and speculation about what the new GDPR rules will mean for marketers? But is it anything new? Read more
We were delighted to be part of the 2017 MINT Global marketing conference again this year. Freshly back from the 2 day extravaganza, we are pleased to feature in the event round-up video – full of great sound bites from the host of excellent speakers. Read more
It’s that time of year again! Having spent the morning wading through all the slots for this year’s advertising-fest, we declare our winner… Read more
A lively panel discussion kicked off the second half of the Reality event with our very own Steve Kemish, Managing Partner of Junction, chairing the discussion. Gemma Davies from Apptus, Jack Collier from Circle, and CubanEight’s MD Sian Gaskell, joined the two previous speakers on the panel – Christopher Baldwin and Graham Wylie. Read more
Christmas is still a couple of weeks away, but already we have gorged ourselves silly on a wealth of brilliant seasonal adverts. This new one making its way round the web is our fave. It is a real heart-warmer from Polish auction website Allegro. The story introduces an old man whilst he learns to speak English using an audio guidebook. The payback for all of his hard work is very obvious at the end. Keep those tissues handy. Happy Christmas one and all.