All posts by: Steve Kemish

“My 16-year-old son syndrome”

atticus

It’s an easy trap to fall into isn’t it? To assume that your behaviours, patterns and preferences are like everybody else’s?

Time and time again this easily-made mistake negatively influences what we do (or don’t do) when it comes to our approach to B2B marketing and communications. Read more

What is the reality of Marketing and PR today?

Meet. Learn. Share

Yesterday in the beautiful surroundings of the Soho Farmhouse, we held a unique event looking at modern marketing and PR. Together with our friends at PR agency CubanEight, we bought together many of the industry’s leading figures to talk about the challenges of today’s marketing and communications strategies, and how to best integrate PR and marketing. With ever demanding consumers across both the B2B and B2C arenas we discussed the importance of making your communications strategy stand out. Read more

We’ve lost our VRginity, have you?

Google Cardboard and VR

At Junction we are putting the finishing touches to a client’s event roadshow that will harness VR and Google Cardboard, which we are very excited about (more on that in September when it goes live) and so now we’re always on the lookout for brilliant uses of VR and understanding more on how the technology can help with both brand engagement and demand generation for marketing departments. As such, we’re delighted to have found and be supporting this little beaut – Reality Bites in London on October 12th… Read more

“This Unicorn Changed the Way I Poop”

So here there we were earlier; a really hot day in the office at Junction towers (the two days of UK summer have arrived!) and our minds turned to ice cream and the need for some refreshing,cooling relief from the heat of the day. This quickly led on to a heated debate over the best ice cream flavour and brand out there. Read more

Have you got an iny or an outy?

Naval Gazing

Unless you have been living under a rock you will be aware that the way that customers and brands interact has changed forever. Nobody wants to hear a sales pitch, we only want information that is relevant to us or a topic that interests us, otherwise we will quickly banish it to the bin (virtual and physical). Read more