It’s that time of year again! Having spent the morning wading through all the slots for this year’s advertising-fest, we declare our winner… Read more
A lively panel discussion kicked off the second half of the Reality event with our very own Steve Kemish, Managing Partner of Junction, chairing the discussion. Gemma Davies from Apptus, Jack Collier from Circle, and CubanEight’s MD Sian Gaskell, joined the two previous speakers on the panel – Christopher Baldwin and Graham Wylie. Read more
Christmas is still a couple of weeks away, but already we have gorged ourselves silly on a wealth of brilliant seasonal adverts. This new one making its way round the web is our fave. It is a real heart-warmer from Polish auction website Allegro. The story introduces an old man whilst he learns to speak English using an audio guidebook. The payback for all of his hard work is very obvious at the end. Keep those tissues handy. Happy Christmas one and all.
Discover how Sophos achieved over £1 million pipeline and a 20:1 ROI through live event marketing and customer engagement
With Christmas approaching and the sound of advent calendar doors popping open across the land, marketers are well underway with planning ahead into the New Year. We marked the start of the festive season by holding the second in our series of Reality Events at London’s Soho Hotel looking ahead at PR and marketing into 2017. Read more
50 minutes of webinar goodness – on event marketing. You’ve spent time and money on your big event – now how do you maximise the impact and turn a cost into a profit? Read more
After my own personal research project, conducted while being out and about, with a little too much time on my hands and a knack of noticing things others miss or don’t care about, I’d like to offer up my winner for this newly-created-by-me-award.
And the winner is…AATI. Read more
It’s an easy trap to fall into isn’t it? To assume that your behaviours, patterns and preferences are like everybody else’s?
Time and time again this easily-made mistake negatively influences what we do (or don’t do) when it comes to our approach to B2B marketing and communications. Read more
Yesterday in the beautiful surroundings of the Soho Farmhouse, we held a unique event looking at modern marketing and PR. Together with our friends at PR agency CubanEight, we bought together many of the industry’s leading figures to talk about the challenges of today’s marketing and communications strategies, and how to best integrate PR and marketing. With ever demanding consumers across both the B2B and B2C arenas we discussed the importance of making your communications strategy stand out. Read more
At Junction we are putting the finishing touches to a client’s event roadshow that will harness VR and Google Cardboard, which we are very excited about (more on that in September when it goes live) and so now we’re always on the lookout for brilliant uses of VR and understanding more on how the technology can help with both brand engagement and demand generation for marketing departments. As such, we’re delighted to have found and be supporting this little beaut – Reality Bites in London on October 12th… Read more