Practical, pragmatic and helpful thoughts from us at Junction on six key areas to monitor, investigate and explore as part of your 2016 B2B marketing programmes (and how to avoid any wrong turns in the year ahead) Read more
We were recently invited to Prague to deliver a keynote on B2B marketing in 2016 – what to focus on, key trends and what others are going to be doing. Watch the highlights, including the answer to the question we posed on “How much does the average man now pay for sex?” and how that can be related to the keynote topic in hand. Read more
Here’s a really fun ad that brings a modern twist to some classic (and charming) storytelling. The “Puppy Love” campaign from Norwegian telecom Telenor won gold in Epica’s Telecommunications & Public Service category in 2015 and is just lovely work – great insight, nice twist and a grandpa trying to herd and lift sheep. What’s not to love?
We’ve loved all of the Adobe Marketing Cloud video adverts to-date and are equally enjoying this latest one: The Launch. Read more
Newsjacking, what a funny term. One of those cool phrases that us marketing folks love to latch on to, to talk about lot and share great exemplars of others using this simple yet effective technique. Read more
In October hundreds of B2B marketers get together to attend the Marketing Challenge Forum 2015 in Prague, Czech Republic.
As one this years’ keynote speakers, Steve Kemish, our very own managing partner, was asked to share a few thoughts on his career and the world of marketing, through his eyes. Read more
One of our founders and managing partner, Steve, was recently interviewed as part of the “Expert Opinion” series from Wow Analytics. Read more
Who has a favourite unsubscribe email?! We do!
Often one of the most overlooked of the email marketing metrics, the unsubscribe rate is often a very useful indicator of how you’re messaging is work. Read more
As I start to tackle my presentation* for an upcoming conference in the USA (yes, I know it’s a tough life!) my mind has been focused on articulating the challenges of marketing a B2B brand internationally.
Recognising the sometimes subtle and sometimes drastic differences required to ensure your marketing message is relevant and appropriate for each territory within Europe for example, seems obvious, but this often gets missed for global brands who try and target prospects in this region. Read more
In June this year Junction will be delivering a presentation on marketing at the prestigious MiVaD event organised by Comms Dealer.
The event organisers had this to say about Andy from Junction and his upcoming session: Read more