We are all a little giddy with excitement in the office this week. As we prepare to curate a series of events for a client that uses Virtual Reality – a Technology Vendor has entrusted us to find an innovative way to engage their IT partners via a nationwide roadshow, we were delighted to see this broader showcase of just how creative the B2B Marketing sector can be. Read more
We are pleased to share some recent coverage in a local newspaper, sharing news on how we have established and grown the team in our Milton Keynes office.
We are delighted with how our approach has been received and proud that we have built a smart and capable team in Bletchley, Milton Keynes, to complement our Oxfordshire team. Read more
Oh well played VW, well played. It’s not been the best year or so for the car giant. But this cheeky advert from VW Norway is a bending of the truth about car performance (in this particular case their new Trailer Assist function) that we can all enjoy.
Weeks and before the ritual gorging of all manner of goodies even begins, we have once again been consuming the usual array of festive adverts. You may have a fave of 2015 (we do – well played Aldi!) or you may not, but we’d put the best of 20154 up against our (still) all-time favourite; Irn Bru’s version of the classic Christmas tale, The Snowman. Sit back and enjoy 76 seconds of their work. Merry Christmas.
Practical, pragmatic and helpful thoughts from us at Junction on six key areas to monitor, investigate and explore as part of your 2016 B2B marketing programmes (and how to avoid any wrong turns in the year ahead) Read more
We were recently invited to Prague to deliver a keynote on B2B marketing in 2016 – what to focus on, key trends and what others are going to be doing. Watch the highlights, including the answer to the question we posed on “How much does the average man now pay for sex?” and how that can be related to the keynote topic in hand. Read more
Here’s a really fun ad that brings a modern twist to some classic (and charming) storytelling. The “Puppy Love” campaign from Norwegian telecom Telenor won gold in Epica’s Telecommunications & Public Service category in 2015 and is just lovely work – great insight, nice twist and a grandpa trying to herd and lift sheep. What’s not to love?
We’ve loved all of the Adobe Marketing Cloud video adverts to-date and are equally enjoying this latest one: The Launch. Read more
Newsjacking, what a funny term. One of those cool phrases that us marketing folks love to latch on to, to talk about lot and share great exemplars of others using this simple yet effective technique. Read more
In October hundreds of B2B marketers get together to attend the Marketing Challenge Forum 2015 in Prague, Czech Republic.
As one this years’ keynote speakers, Steve Kemish, our very own managing partner, was asked to share a few thoughts on his career and the world of marketing, through his eyes. Read more