Oh the horror. We really do need to have a long hard look at ourselves in the world of business marketing. With all the talk of humanising the brand and being honest, why do we still litter our work with these people? You know the ones, the super-serious yet smiley business models that have somehow been allowed to represent the world of B2B marketing. Read more
Less is more, isn’t it? We’re all time poor, have the attention span of a goldfish and if confronted by any concept or message that is longer than 140 characters we will either burn before reading or our brains will melt before we get past the third sentence, right? Read more
There is an awful lot of speculation right now around the use of proximity marketing, especially since Apple launched iBeacon. How can this technology, that allows brands to beam out push notifications to customers who walk within range of their transmitters be used to deliver commercial gain (think retailers sending out messages to the mobile phones of potential shoppers within walking distance of their store)
What a difference a decimal point can make. In 1870, German chemist Erich von Wolf was researching the amount of iron in spinach and other green vegetables. When writing up his findings, he accidentally misplaced a decimal point, marking the iron content in spinach ten times greater than in reality. Read more
As an addition to our recent post on The Three Ps of Content Marketing, we wanted to share this useful table showing the types of content other B2B marketing departments are utilising for their content marketing programmes. Read more
As social media usage grows, more and more of us are taking to the social waves to express our opinions (good, bad and ugly) about the brands we find on there. Increasingly this is becoming a great way to vent our spleens and to engage with the brand at a customer service level, but sometimes it’s just to have some fun and to gain our fifteen minutes of fame. Read more
It was a fellow speaker at a conference in Stockholm that first alerted me to this phenomenon and since then I’ve been tracking it like some kind of obsessive virologist.
It may have just been a disposable (yet very insightful) quip, but it does point to an interesting challenge that modern marketers confront – how to know what technology to buy and how much of it is needed to be successful. Read more
Content marketing seems set as yet another key focus area for 2015, and rightly so. The idea of producing relevant, timely and useful information in varying formats should not be a trend, it should be an imperative for every marketer. It’s just common sense, to produce and send out information that will be relevant and valuable to your audience. Read more
I wrote a blog a while back about the ongoing horror of stock photography and how it’s all too easy to turn to the generic and bland to try and get our message across (which of course by doing so gets across a very different message) so we felt we should also share this video of the same thing – thanks go to Laura for sending it to us.
This one comes from our chums at Snickers Australia – taking the overall global brand message of “You’re not you” and adding in a complete 180 degree take on the stereotypes of construction worker. Nice work.