All posts by: Steve Kemish

A Conference Call in Real Life

Ever been on a conference call? This video is for you. We still advocate that comedians would make the best ad men as they tap into and play back observations that we all relate to and this one focuses in on the idiosyncrasies of the business conference call. Sit back for three and half minutes and count how many of these scenarios you experienced on your last conference call…

19 content marketing tips for b2b marketers

19contentmarrketing-tips

We already know that content marketing is more than just a fashion, it is an imperative for all businesses. Not only does it allow you to reach new audiences through better SEO, but you can also continue to position yourselves as experts and market leaders with a well thought-through content programme. Here are some top tips on content marketing from us. Read more

The TfL Awareness Test viral video

Still one of our favourite campaigns, this viral video from Transport for London (TfL) seeks to raise awareness of cyclists for other road users. Known by some as the Basketball test, it does a great job of highlighting the issue – can you count the passes correctly?

Who the hell are these people?

The horror of stock photography

Oh the horror. We really do need to have a long hard look at ourselves in the world of business marketing. With all the talk of humanising the brand and being honest, why do we still litter our work with these people?  You know the ones, the super-serious yet smiley business models that have somehow been allowed to represent the world of B2B marketing. Read more

Good content can be lengthy

So many words

Less is more, isn’t it? We’re all time poor, have the attention span of a goldfish and if confronted by any concept or message that is longer than 140 characters we will either burn before reading or our brains will melt before we get past the third sentence, right? Read more

Proximity marketing and iBeacon used for good

iBeacon

There is an awful lot of speculation right now around the use of proximity marketing, especially since Apple launched iBeacon. How can this technology, that allows brands to beam out push notifications to customers who walk within range of their transmitters be used to deliver commercial gain (think retailers sending out messages to the mobile phones of potential shoppers within walking distance of their store)

Read more