Ever been on a conference call? This video is for you. We still advocate that comedians would make the best ad men as they tap into and play back observations that we all relate to and this one focuses in on the idiosyncrasies of the business conference call. Sit back for three and half minutes and count how many of these scenarios you experienced on your last conference call…
Having just spotted Carlberg’s latest outdoor advert (giving away free beer at the built-in pump) it reminded us here at Junction HQ of our favourite Carslberg ad from their “Probably” series. This is an announcement that was made at the Carlsberg-sponsored FA Trophy football match between AFC Wimbledon and Torquay back in 2008. Brilliant creativity and perhaps an early example of native advertising?
We already know that content marketing is more than just a fashion, it is an imperative for all businesses. Not only does it allow you to reach new audiences through better SEO, but you can also continue to position yourselves as experts and market leaders with a well thought-through content programme. Here are some top tips on content marketing from us. Read more
Today saw the revealing of the 2015 CRN Sales and Marketing Awards and we are delighted to announce that Junction have been shortlisted for “Best Channel Marketing Agency”. Read more
Still one of our favourite campaigns, this viral video from Transport for London (TfL) seeks to raise awareness of cyclists for other road users. Known by some as the Basketball test, it does a great job of highlighting the issue – can you count the passes correctly?
Oh the horror. We really do need to have a long hard look at ourselves in the world of business marketing. With all the talk of humanising the brand and being honest, why do we still litter our work with these people? You know the ones, the super-serious yet smiley business models that have somehow been allowed to represent the world of B2B marketing. Read more
Less is more, isn’t it? We’re all time poor, have the attention span of a goldfish and if confronted by any concept or message that is longer than 140 characters we will either burn before reading or our brains will melt before we get past the third sentence, right? Read more
There is an awful lot of speculation right now around the use of proximity marketing, especially since Apple launched iBeacon. How can this technology, that allows brands to beam out push notifications to customers who walk within range of their transmitters be used to deliver commercial gain (think retailers sending out messages to the mobile phones of potential shoppers within walking distance of their store)
What a difference a decimal point can make. In 1870, German chemist Erich von Wolf was researching the amount of iron in spinach and other green vegetables. When writing up his findings, he accidentally misplaced a decimal point, marking the iron content in spinach ten times greater than in reality. Read more
As an addition to our recent post on The Three Ps of Content Marketing, we wanted to share this useful table showing the types of content other B2B marketing departments are utilising for their content marketing programmes. Read more