As an addition to our recent post on The Three Ps of Content Marketing, we wanted to share this useful table showing the types of content other B2B marketing departments are utilising for their content marketing programmes. Read more
As social media usage grows, more and more of us are taking to the social waves to express our opinions (good, bad and ugly) about the brands we find on there. Increasingly this is becoming a great way to vent our spleens and to engage with the brand at a customer service level, but sometimes it’s just to have some fun and to gain our fifteen minutes of fame. Read more
It was a fellow speaker at a conference in Stockholm that first alerted me to this phenomenon and since then I’ve been tracking it like some kind of obsessive virologist.
It may have just been a disposable (yet very insightful) quip, but it does point to an interesting challenge that modern marketers confront – how to know what technology to buy and how much of it is needed to be successful. Read more
Content marketing seems set as yet another key focus area for 2015, and rightly so. The idea of producing relevant, timely and useful information in varying formats should not be a trend, it should be an imperative for every marketer. It’s just common sense, to produce and send out information that will be relevant and valuable to your audience. Read more
I wrote a blog a while back about the ongoing horror of stock photography and how it’s all too easy to turn to the generic and bland to try and get our message across (which of course by doing so gets across a very different message) so we felt we should also share this video of the same thing – thanks go to Laura for sending it to us.
This one comes from our chums at Snickers Australia – taking the overall global brand message of “You’re not you” and adding in a complete 180 degree take on the stereotypes of construction worker. Nice work.
There’s rightly lots of debate and discussion around the use of emotion in modern B2B marketing right now. For many (in and outside the marketing department) it seems too woolly or fluffy a subject and not in keeping with the professional, formal edge of the modern business world.
But for me it is entirely appropriate, maybe even essential, and now plays a large part in the creative process we go through with any work at Junction. Be that the selection of channel, language and tone, or the call to action type. Read more
A few weeks back I was asked to speak at an email marketing conference in Stockholm. It’s a regular fixture and a very well attended and run event. Every year more and more marketers come through the doors (this year there were over 400) and it’s a day dedicated to email marketing, arguably the oldest (most established?) of all digital channels. Read more
What a difference a decimal point can make. In 1870, German chemist Erich von Wolf was researching the amount of iron in spinach and other green vegetables. When writing up his findings, he accidentally misplaced a decimal point, marking the iron content in spinach ten times greater than in reality. Read more
Having listened intently to fellow marketing speaker, Chris Wilson from Earnest, talk so eloquently about Behavioural Economics (BE) and its part to play in modern marketing, I’ve since been preoccupied with what that means when it comes to everyday life and how better understanding how humans think and make decisions can have a huge impact on our marketing. Read more