Whether you need support with some blog posts, want a full-blown content marketing strategy and fulfillment, we can help. We look to match your content to the stage of the buyer journey. Ensuring there is a mix of different formats (be that video, social media posts, guides, case studies, infographics etc) and length – bit-sized conversation starters vs longer, more in-depth thought leadership pieces.
We look at Content Marketing differently at Junction. Based on our years of experience we have devised a three stage process to ensure not only are creating world-class content but you are getting it into the hands of the right people; your target market and it is delivering real business value.
The Three Ps of Content Marketing
1. Content Strategy (Planning)
Where do you start? Successful content marketing begins with a content strategy tailored to your situation and needs. We learn about you, your business, your competition and your target audience, then create a comprehensive content roadmap to achieve your goals.
Content marketing’s purpose is to attract, engage and acquire your target audience. But that doesn’t just happen. Every business is different, and there is no one-size-fits-all approach for effective content marketing. A focused content strategy – geared to your company, competitive situation, business environment and needs – becomes your path to establishing credibility, creating customers and driving sales.
2. Content Creation (Production)
Search engines reward original, relevant and frequently updated content that attracts, informs and engages your target audience. But you don’t have the time or staff to create it all. Junction’s experienced writing team will craft a stream of quality, keyword-optimised content that builds traffic and grows your brand.
Your content is your brand, and compelling writing forms the core of any content marketing program which is why we work so closely with you at each stage. Our writers average more than 12 years of digital content experience in all the marketing disciplines, journalism and public relations, across a wide spectrum of industries.
3. Content Amplification (Promotion)
Drive traffic to your website and grow engagement now. Our content amplification services push your brand messaging out to a new audience that clicks and comes to your website to consume the content. Amplify articles, blog posts, web pages, guides, infographics and other content right to your target customers.
What good is premium content if it doesn’t get seen? Hitting “publish” and posting to your website, blog or social media engages existing customers and fans. It’s a key ingredient of a successful Inbound Marketing Programme and often the difference between success and failure in terms of achieving return from your content marketing effort.