EMPOWER – the customer experience model

Transforming customer experience

Every business faces the challenge of keeping up with their customers wants and needs. In a fast-paced digital world, it is easy to get left behind when it comes to delivering a great experience. A successful business therefore not only monitors and maintains their customer experience, they actively look to improve it too.

That is where EMPOWER comes in, providing a comprehensive way to understand, report and improve the ways customers interact and buy from you. Focusing on the brand, the User experience (UX) and Customer Experience (CX) as a complete journey.

Who is EMPOWER for?

We help businesses all of sizes, ages and industries.

  • Digital transformation – Putting your customers at the heart of your new journeys
  • Turnaround business – New management team
  • Static or slow growth – Seeking to accelerate
  • Perceived or real service issues – Understanding and fixing known problems
  • Growth-accelerator business – VC funding phase
  • Startup- Seeking help to scale and add process and procedure
  • Entering new market(s) – Adapting to a new way of working
  • Staying ahead of the market and competition – Wanting to stay at the top

What you tell us

The team worked with us over a period of 2 years. The support they provided to our team was invaluable in understanding the impact and power of Social and broader Marketing in the wider business and market. Their expert knowledge and feedback were delivered in a vibrant style which made the sessions one of the highlights of our program”. – Oracle

The team has a very deep understanding of the online and direct marketing area, that is backed up by real experiences in the field. I used them for a series of Online sales & marketing knowledge sessions which enabled our business development team to move into an area where they previously had very limited knowledge and start making sustainable sales.”npower

How it works

The right approach for your business will be determined by the initial scoping/requirement setting phase, based on your business objectives, the stages and order are below – we will use the phase 1 “Experience” to work alongside your team to define the exact scope, areas of focus and tactical approach for all stages.

The stages


Can we help your business?

We have worked with many sizes and types of organisations over the years, get in touch and let’s chat about how we may be able to help you.


EMPOWER Model Copyright: Redding, Kemish