• email: hello@junction-agency.com
  • Call: 01908 533421
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Junction Marketing Agency
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ShoreTel – Lead Generation Campaign

Using Marketing Automation to Drive engagement and qualified leads

Brief to Junction

ShoreTel were looking to run a campaign to raise awareness of their products in the Insurance sector and generate sales ready leads for their internal sales team using digital marketing and content-based campaigns.

Campaign strategy

Junction devised and managed a multi-channel lead generation campaign involving data targeting, selection and data management, design and creative for a series of emails and landing pages, copy-writing for emails, landing pages and email workflows, Hubspot development and telemarketing follow-up lead nurture and data cleanse to target BANT qualified opportunities.

Campaign outcomes

  • Above industry average email results.
  • Qualified sales opportunities identified.
  • Diarised meetings booked with 9 leading UK Insurance companies.
  • Internal sales team highly confident in converting those leads.
  • Plan to extend the campaign to wider insurance market and into other industry sectors.
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About Junction

An award-winning approach to driving brand engagement & demand generation via integrated communications such as digital, content marketing, events, data science, marketing automation and social media.

The Junction difference is that we are educators as well as marketers so our clients, and their customers, benefit from the most up-to-date knowledge they need to thrive in competitive markets. We love learning, sharing knowledge and harnessing new opportunities in the world of tech and marketing.

 

Address

Challenge House
Sherwood Drive
Bletchley
Milton Keynes
MK3 6DP

Contact Us

  • email: hello@junction-agency.com
  • Call: 01908 533421

© 2021 Junction Marketing Agency.

  • About Us
  • What We Do
    • Inbound Marketing
    • Content Marketing
    • Creative & Brand
    • Data Services
    • Digital
    • Event Marketing
    • Demand Generation
    • Keynote Speaking
  • Our Work
  • News & Views
  • Podcast
  • Contact
  • email: hello@junction-agency.com
  • Call: 01908 533421