Using Marketing Automation to Drive engagement and qualified leads
Brief to Junction
ShoreTel were looking to run a campaign to raise awareness of their products in the Insurance sector and generate sales ready leads for their internal sales team using digital marketing and content-based campaigns.
Campaign strategy
Junction devised and managed a multi-channel lead generation campaign involving data targeting, selection and data management, design and creative for a series of emails and landing pages, copy-writing for emails, landing pages and email workflows, Hubspot development and telemarketing follow-up lead nurture and data cleanse to target BANT qualified opportunities.
Campaign outcomes
- Above industry average email results.
- Qualified sales opportunities identified.
- Diarised meetings booked with 9 leading UK Insurance companies.
- Internal sales team highly confident in converting those leads.
- Plan to extend the campaign to wider insurance market and into other industry sectors.
