Aggreko plc is a leading supplier of temporary power generation equipment and of temperature control equipment. Their main web site is managed globally and the UK marketing team wanted to find a scalable and effective way to manage their own content marketing campaigns.
Brief to Junction
Aggreko was looking to build a campaign microsite which allowed them to locally set up and manage an ongoing blog and create and deploy individual campaigns and landing pages, to help with lead generation. They were also looking to create a series of digital assets which could be downloaded via the campaign pages to help with lead nurturing.
Junction designed (adhering to the current Aggreko corporate style guidelines) a Marketing Automation site to sit alongside their main UK site, that utilised HubSpot tools and technology to allow their team to rapidly deploy emails, landing pages and social media content to help generate leads and enquires for their sales team to follow up. We also created a series of downloadable assets – infographics, whitepapers etc., to help encourage prospects to engage and to use the lead nurturing of the Hubspot platform to deliver better-qualified sales leads.
- Creation of Aggreko Blog.
- Creation of campaign microsite and automation workflows.
- Set up a series of page and email templates which can be easily adapted for future campaigns.
- Creation of a series of digital assets – whitepapers, case studies, eGuides to be used as gated downloadable content.