With their partners in the Middle East, they needed to find an engaging way to support their sales team during and after an appointment with a prospect.
Brief to Junction
We were asked to come up with a way to create a compelling leave-behind that not only told the McGraw Hill story but stood out.
We designed and produced video DM boxes – essentially tablets in a cardboard wrap! These contain an animated-style video that tells the story of McGraw Hill’s key product, Access Medicine. We also had to produce the video and to save time and budget we firstly designed an A3 infographic for the product story and then created a motion video that brings the static image to life-giving us two outputs for one piece of work!
The results have been fantastic – the prospects and sales people alike love the innovative design and the aim of making the message something the prospect shares with colleagues has been more than met!
An award-winning approach to driving brand engagement & demand generation via integrated communications such as digital, content marketing, events, data science, marketing automation and social media.
The Junction difference is that we are educators as well as marketers so our clients, and their customers, benefit from the most up-to-date knowledge they need to thrive in competitive markets. We love learning, sharing knowledge and harnessing new opportunities in the world of tech and marketing.