RM Education specialises in providing information technology products and services to educational organisations and establishments. They needed to relaunch their Services offering.
Brief to Junction
Junction were tasked with helping creating a refresh of the identity of this core area of the business. Alongside that we were asked to write and design a series of different marketing assets, both traditional and digital to help support marketing campaigns.
Working to aggressive timescales, Junction wrote, designed and built an array of marketing assets to help refresh the visual identity of the Services offering, but to also help run marketing campaigns to generate demand and sales opportunities.
- Refreshed brand identity
- Rapid turnaround of multiple web pages, videos, infographics, case studies, blogs and emails
- Launching their first social media campaign – using LinkedIn to target core personas
- Devised sales support materials as part of the brief.