• email: hello@junction-agency.com
  • Call: 01908 533421
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Sophos – Multi-channel Demand Generation

Sophos needed to generate leads for their education sales team, for a complex networking and security product, UTM. We were asked to devised a multi-channel lead generation programme to target IT decision makers in education.

 

Brief to Junction

Sophos were looking to run a multi-channel to end-users in the education sector that delivered a 1:10 return on investment and found creative ways to target and engage this hard-to-reach audience.

Campaign strategy

Using a combination of engaging creative, backed up by rock solid audience data insight, well thought-through marketing automation work flows and a unique lead nurturing and scoring process we created a Multi-channel on and offline push campaign involving email, high-impact direct marketing, video and a dedicated campaign microsite.

This campaign delivered $1.2m of pipeline for their sales team directly.

  • A qualified sales pipeline of $1.2m where they have to-date converted $550k with another $250k anticipated to close by end of the first three months.
  • Giving an ROI of 1245% (including the data budget) against the specified 10:1 return on spend.
  • Sophos’ brand awareness has vastly increased across this market where they were not a top three consideration beforehand.
  • This campaign has subsequently been converted into a channel partner campaign and due to its success has been rolled out in the USA and Australia regions, something that is unprecedented at Sophos.
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About Junction

An award-winning approach to driving brand engagement & demand generation via integrated communications such as digital, content marketing, events, data science, marketing automation and social media.

The Junction difference is that we are educators as well as marketers so our clients, and their customers, benefit from the most up-to-date knowledge they need to thrive in competitive markets. We love learning, sharing knowledge and harnessing new opportunities in the world of tech and marketing.

 

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Challenge House
Sherwood Drive
Bletchley
Milton Keynes
MK3 6DP

Contact Us

  • email: hello@junction-agency.com
  • Call: 01908 533421

© 2021 Junction Marketing Agency.

  • About Us
  • What We Do
    • Inbound Marketing
    • Content Marketing
    • Creative & Brand
    • Data Services
    • Digital
    • Event Marketing
    • Demand Generation
    • Keynote Speaking
  • Our Work
  • News & Views
  • Podcast
  • Contact
  • email: hello@junction-agency.com
  • Call: 01908 533421