WCBS are the UK’s leading provider of information management systems and have been supplying into Independent Schools for over thirty years. Their original web site had been in place for many years and the structure, content and design needed a complete overhaul. This was also the same for their brand look and feel.
Brief to Junction
Junction were tasked with undertaking a complete content and creative review of the original WCBS web site. Based on that review develop, design and deliver a completely new creative approach, design new page templates with responsive design & feel, develop a new site map, rewrite content according to new site map and SEO best practice.
The rebrand went across all assets and touch points for WCBS. From event stands, to business cards, from the website to all collateral including new brochures, even the mugs! The new design balanced the heritage of a business that is nearly 40 years old, with an engaging and vibrant modern feel.
- Full brand roll-out.
- Redesign and rebuild of the main website, to optimise for SEO and usability.
- New event stands layout.
- High satisfaction and postive feedback from staff as well as key clients and the wider market.